Created in 1999, The Standard is known for pioneering design, taste-making clientele, and unrelenting un-standard-ness. Launched in Hollywood, The Standard has now opened hotels around the globe, including in New York, Miami, London, The Maldives, Hua Hin, Ibiza, and Bangkok. Standard hotels in Singapore, Melbourne, Lisbon, Brussels, Vienna, Dublin, Dubai, Mexico, and Austin are under development.

The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, raise the aesthetic stakes, and deliver an experience that only The Standard can. The Standard’s unconventional and playful sensibility, combined with careful consideration of design and service details, have established its reputation as a pioneer in hospitality, travel, dining, and nightlife.